NeXT logo presentation, by Paul Rand | Logo Design LoveNeXT logo by Paul RandIn 1986, Steve Jobs paid renowned graphic designer Paul Rand $100,000 to create a logo and visual identity for his computer company. Paul Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome. NeXT (later NeXT Computer, and NeXT Software) was an American computer and software co
